At this moment, 3 idiots is a youth cult, the highest Bollywood box-office hit ever, and transforming the the audience to a deep spiritual context. To achieve such extremes in a spectrum of a movie, you need magicians, innovators and down-to-earth humbleness. The core team: Aamir, Madavan, and Sharman Joshi, led by Rajkumar Hirani, the director, is a reason to explore its case study.
Aamir decided to accomodate at the selected university, during the entire period of shooting. That infected co-actors and then the rest of the crew, which was reported, the university students could not distinguish themselves from the actors. Such was the depth, the creators of this movie have gone to entertain us. And that sums up the success: be close to your audience (customers).
Aamir took another step forward just before the opening on December 25th. He announced that he would be in theatres, disguised, watching the movie with the masses, and challenged to recognize him. It is a nicely created PR stunt, yet imagine, the unfiltered feedback Aamir would get from his fans - real time !.
If you have not seen the movie yet, make no excuses, just go and enjoy !.
Now, tell me what you think of the movie. Comments please !
2 comments:
Never did go to watch that movie...some how since I got back I missed all the fuss about it. Hmm... now reading your post I'm thinking I should probably check it out. :) Thanks!
Suchith,
No doubts, you ve gotta watch it. A wonderful movie. A perfect entertainer with no scratch.
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