decision making at market

One of my greatest experience in week, boils down to Sunday Morning at the market. This is where I meet (extra)ordinary entrepreneurs from all walks of life. Ram Charan was right on spot when he said, there is not much difference between a street vendor and a corporate in business fundamentals.

I learn from the vendors each day, as I scan through vegetables and fruits.
I met a very confident vendor in his mid fifties, selling only coconuts. He was very calm and did not shout that much. When I approached him, he said 28 rupees per nut. I realized the nuts were good in quality and bigger in size than what others around him offered. I asked ” why are you selling 2 rupees lesser, these are good nuts? “
Calmly he said ” Well, I may get a lower margin, but I ll be able to finish the stock by noon, and will be home early, AND that sky is not going to hold till evening “
I knew what he was talking about. Instant decision making in the face of changing environment, and anticipating risks. He was way over the usual business decision making. He was the boss, making his decisions, and winning peacefully.
Rain started pouring around 1 PM, when I was re-reading a chapter of  What the CEO wants you to know.